In Development • Launching Q3 2026

Stop Food Waste. Start Direct Trade.

Korè connects farmers directly to restaurants, wholesalers, and households. No middlemen. Real-time freshness labeling. Transparent pricing. Building West Africa's most trusted agricultural marketplace.

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38M

Tonnes wasted annually

Korè marketplace - fresh agricultural produce

Meet Adeyemi: A Farmer Without a Market

Every morning, Adeyemi wakes at 6 AM to tend his vegetable farm. He grows premium tomatoes, peppers, and leafy greens. But by midday, He's sitting in the market square hoping someone or anyone will buy at whatever price he can get.

"I have no direct connection to restaurants or bulk buyers. I can't travel to find them. My produce sits and wilts while I lose 30-40% to waste," Ade says.

40%

Ade loses to spoilage

Every harvest week

Meet Kofi: A Chef Searching for Freshness

Kofi runs a popular restaurant in Ghana. He sources produce from three different middlemen because he can't find consistent, fresh suppliers. His tomatoes come 3 days old. His lettuce wilts by dinner service.

"I don't know where my ingredients come from. I can't verify freshness. I pay premium prices and still get mediocre quality," Kofi explains in frustration.

Middlemen to find fresh produce

Still no guarantee of quality

The Invisible Waste

West Africa loses 38 million tonnes of produce annually. Most never reaches willing buyers because the infrastructure is broken.

Farmers can't reach buyers. Buyers can't find farmers. Middlemen extract all value. Consumers pay 300% markups. Everyone loses.

The inefficiency

38M tonnes

Wasted annually

The impact

67%

Price markup from farm to table

What if there was a better way?

Korè connects Ama directly to Kofi. No middlemen. No spoilage. No guessing. Real-time discovery based on location. Transparent freshness. Escrow-backed trust.

↑30%

Farmer income increase

Direct market access

↓40%

Buyer costs reduction

No middleman markup

12M

Tonnes saved from waste

In first 3 years

38M

Tonnes of Produce Lost Annually

Not due to production shortfalls, but due to distribution gaps and information asymmetries across West Africa's agricultural supply chain.

67%

Of perishables spoil before reaching end-markets

4-6x

Price mark-up through inefficient intermediaries

92%

Of farms lack direct buyer connections

The Core Problem

Farmers grow quality produce but lack reliable buyers. Households and businesses need fresh supply but struggle to find trustworthy sources. Wholesalers operate in information silos, unable to optimize distribution. This fragmentation wastes millions in lost produce, inflated prices, and missed economic opportunity.

Korè solves this by connecting the entire agricultural value chain through location-first discovery, transparent freshness standards, and trust-backed transactions.

Why Korè is Different

We're not another marketplace. We're rebuilding trust in agricultural trade from the ground up.

Instant Connection

For Buyers

Real-time discovery of suppliers within your radius. No middlemen. No delays. Direct access to fresh sources within hours, not weeks.

Fair Pricing

For Everyone

Dynamic pricing based on freshness status. Farmers earn more. Buyers pay less. Transparency ensures everyone wins.

Trust Escrow

For Both

Secure transactions with payment held until delivery confirmed. Both parties protected. Building an economy on trust, not fear.

Dual-Segment Flexibility

For Farmers

Sell to restaurants by the crate. Sell to households by the bunch. Different buyers, different needs, same platform.

Feature	Traditional Market	Korè
Direct Buyer Connection	No	Yes
Real-time Freshness Info	No	Yes
Transparent Pricing	No	Yes
Escrow Protection	No	Yes
Location-based Discovery	No	Yes
Middleman Fee	15-25%	0%

How Korè Works

Four core innovations powering transparent, efficient agricultural trade

Location-First Discovery

Buyers see suppliers within relevant radius for peak freshness and reduced logistics. Direct proximity means fresher produce and lower transportation costs.

Freshness Labeling System

Four-status transparency: Fresh, Normal, Urgent, Clearance. Prevent spoilage through real-time status updates and smart pricing tiers.

Trust-First Escrow

Secure payment holding, released only on confirmed delivery. Protects both buyers and sellers while building platform reputation.

Dual-Segment Model

B2B Bulk tier for hotels and restaurants. B2C Retail tier for households. Flexible MOQs meet different buyer needs.

For Farmers

Direct market access, guaranteed buyers, real-time pricing

For Buyers

Fresh supply, transparent quality, fair pricing

For Society

Reduced waste, stable food prices, economic growth

The Korè Flow

Four simple steps to connect farm to table

Register & Verify

Join the Korè platform. Farmers, wholesalers, and buyers register with location data and business details.

List & Discover

Farmers list available produce with quantity, grade, and freshness status. Buyers discover nearby suppliers instantly.

Negotiate & Order

Direct communication between buyers and sellers. Place orders with transparent pricing and delivery terms.

Transact & Verify

Escrow payment processing. On-delivery quality verification. Funds released upon confirmation.

Why Choose Korè

✓ Real-time Price Transparency

No hidden markups. See exact cost at every step.

✓ Speed & Convenience

Order online, get delivered within 24-48 hours.

✓ Quality Assurance

Freshness labeling and buyer verification on every transaction.

✓ Secure Payments

Escrow-backed transactions. Money moves only when confirmed.

LAUNCHING SOON

Join the Agricultural Revolution

Be among the first to experience direct, transparent, and efficient agricultural trade. Join thousands of farmers, restaurants, and wholesalers building West Africa's food future.

Already joined

2,847 farmers1,234 restaurants892 wholesalers

Frequently Asked Questions

Everything you need to know about Korè before launch

Still have questions?

Reach out to our team on WhatsApp. We're happy to answer any questions about Korè.

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